The truth is that blogging can be done easily, and lead to a better relationship with your customers, as well as provide you with opportunities to further educate them on your brand and what you offer.
For many small- to medium-sized businesses, the idea of blogging seems intimidating. What should a business write about? How often should they post? Who will write the posts? And what blogging platform should be used? These questions and others come flooding in, often making the idea of starting a blog seem too time-consuming and labor-intensive to pursue.
1. Set a Schedule
The truth is that blogging can be done much more easily, and lead to a better relationship with your customers, as well as provide you with opportunities to further educate them on your brand and what you offer. Following are a few steps that can make blogging more approachable for the small- to mid-size business.
This may seem like obvious advice but setting a realistic schedule for posting is a sometimes-overlooked blogging strategy that makes things easier. Knowing exactly when you will be posting gives you time to plan topics and research. It also gives your readers a better idea of when to visit your blog for fresh content. Having a defined timeline makes things more manageable for everyone.
2. Write What you Know
You have a business. This fact alone means that you have domain-specific knowledge that the average reader may not. Use your unique position as a business owner to educate customers or others in your industry using your blog. Complete an interesting project recently or start offering a new service? Your blog can serve as a perfect tool to share this kind of news and information.
3. Engage With Your Customers
Have customers come to you with ideas, questions, or general curiosity about your business? Write a blog post based on customer questions or ask for feedback about your products or services through a blog post. Using the comment on a blogging platform (with actual human readers, of course) is another good way to interact with customers. Having a monthly Q&A or “what’s new” post is another great way to connect with customers.
Breaking up your blogging strategy into small manageable chunks is a great way to make the prospect of creating scheduled content less daunting. Set your timeline, plan your topics, and give yourself plenty of time to craft a well-thought-out post. If you need guidance, it may be worthwhile to set up a consultation with an experienced digital marketing agency.