Getting a security certificate (SSL) is the first step in securing your website and building trust with your online customers.
One of the biggest factors to a business’s website is its security. The first step to securing your website is to receive a security certificate known as secure sockets layer (SSL). This certificate is an industry standard and is used by millions of websites to protect customers with their online transactions.
Before getting an SSL, every person who goes to your website will see a pop-up browser notice stating that the website they are entering is “Not Secure”. This notice will lead to a decent amount of potential customers leaving your website because they don’t trust your websites security.
With an SSL, you show visitors that they can trust the page they’re on. Visitors will see that your website uses HyperText Transfer Protocol Secure (HTTPS) instead of HyperText Transfer Protocol (HTTP) in the browsers address line. The “S” stands for secure, meaning that all communications between your browser and the website are encrypted.
Obviously, your website having an SSL is important and shows customers that you take not only your website’s security seriously, but also theirs. On top of a secure connection, an SSL can also help raise your SEO ranking and prevent major search engines like Google from flagging your site and telling visitors it is unsafe.
Even with an SSL, your website may be coded incorrectly and this can also lead to visitors seeing a pop-up warning. This goes to show that an SSL is really just the first step to securing your website. So, how can you make your website even more secure and visitor friendly?
Xponex Marketing Is The Solution
Here at Xponex Marketing, we know that website security goes beyond security certificates. We offer all the security services you need for your website including malware clean up, database injection, PCI compliance, and so much more. To learn more about your websites security and what you should do next, schedule a FREE website audit here or give us a call today!