Having an optimized website is a great start, but with tools like Google My Business (GMB), you can take getting information about your business and services online to a new level.
Optimizing your profile may have more benefits than you think.
One of the greatest challenges facing small- to mid-sized businesses (especially newly founded) is the prospect of being discovered by potential customers online. Having an optimized website is a great start, but with tools like Google My Business (GMB), you can take getting information about your business and services online to a new level, one that encourages consumer confidence. With careful consideration and guidance, optimizing your GMB profile can be an easy and effective way to grow quickly.
Where to Start
Filling out your GMB profile is the first step of optimization. Be sure to include all relevant location, service, and category information. Once this is finished you can add photos and business hours sections to round out your profile. Keep in mind that when someone Googles your business name, or service within your area, this will be their first impression. Make it meaningful.
Use your GMB profile to describe and display the things your business is best at. Photos of your team in action, your workspace, and some completed projects can go a long way toward establishing credibility with people seeking your services.
A Word on Reviews and Content
Seeking out some of your satisfied customers from the past and asking them to write a GMB review is one of the most important steps to take in building your profile. Getting consistently strong reviews will show that you are good at what you do and can be counted on.
Having fresh content and making daily posts are another great way for customers to see the work you are doing. Consistent content shows you are active and relevant in your field and give customers an idea of what you can offer them.
Having a strong website and a well-rounded GMB profile are two of the best steps to take in gaining a strong customer base. Not sure where to start? Consult with a reputable marketing agency to learn more about how GMB can benefit your business, and how to get started.