One of the most daunting of these challenges is the one that most heavily impacts long-term success for most small to mid-size businesses — reaching potential customers.
A small business faces many challenges, from managing startup costs, to handling logistics, and dealing with daily HR and payroll responsibilities. One of the most daunting of these challenges is the one that most heavily impacts long-term success for most small to mid-size businesses — reaching potential customers. Luckily, there are some steps you can take to make this connection easier and more effective.
1. Understanding Your Audience
One of the first steps for a business to take in the process of customer connection is a digital marketing consultation. Working with a reputable and experienced Marketing agency will make it easier to define your goals, who your potential customers are, and the messages that are most likely to resonate with them. Although it may seem like a no-brainer, if you aren’t examining analytics and making customized plan to grow your business, all your time and efforts may be wasted.
2. Make It Easy for Them
Potential customers will visit your website. The experience they have during this visit could very well determine whether they will take time to learn more about you, and eventually do business with your company. Utilizing a service audit like Xponex’s “Go Green Website Optimization Service,” makes it easier for customers to find your site, and ensures it is up to speed and customer-friendly in every way. Ensuring your site is quick and high in the search rankings is one of the best ways to standout to potential customers.
3. Showcase Who You Are
Say a potential customer Googles the name of your company, trying to establish trust and help them decide whether to call you and give you their business. Do you want them to see a list of web results (including your site if you have performed a proper SEO audit, of course), or a showcase of what your company does best and who you are? Google makes it easier than ever before to allow customers into your space, and to show off examples of your work and insight with Google My Business (GMB) and Google Virtual Tours.
Working with a trusted agency to help build a Virtual Tour of your business and optimize your GMB Profile are critical steps in establishing legitimacy for future, and even current customers. Overlooking these steps is a costly marketing error that will make it much harder for future customers to find you and see you as a reliable business.
While the prospect of finding new customers can be daunting, starting with these steps will make the discovery process easier — for you and them, and go a long way toward ensuring continued success.