There are simple ways to increase your online presence, one of the most important being having a fully optimized website.
Finding business success on the web is all about being found. Some businesses blindly post occasional bits of content on their social media channels, while others map out their online content strategy months in advance to be more visible to customers. The truth is, there are simpler and foolproof ways to increase your online presence, one of the most important being having a fully optimized website.
Metrics Make a Difference
When it comes to being found on large search engines like Google, there are certain criteria are in play that influence the rank your website in displayed search results. Using a tool like WebPageTest or PageSpeed Insights give you the power to see how the Google search algorithm sees your website in relation to these criteria, giving it red, yellow, or green rankings based on its performance. Having a green grade means you will be found more easily, and that your page performance is friendly to visitors. This is seen favorably by Google and other search engines. Yellow or red means there is room for improvement.
Where to Start
Working with an experienced marketing or web development firm is a great first step toward optimizing your website. They can help you understand in detail the speed, security, and other metrics that need to be addressed in order to make your site effective, efficient and more able to reach potential customers.