Table Reservations: Your Website vs OpenTable

Does your business offer table reservations? If so, can a customer make a reservation through your website? Offering the ability to make a reservation at your restaurant on your website is a great way to

Does your business offer table reservations? If so, can a customer make a reservation through your website? Offering the ability to make a reservation at your restaurant on your website is a great way to boost your business and can potentially save you money! When a customer reserves a table at a restaurant, they more than likely made the reservation through OpenTable. In addition to table reservations, OpenTable offers a great amount of restaurant information including dress code policies, cuisine types, parking details, payment options, and customer reviews. The only problem with OpenTable is that when a customer books a table, it costs your restaurant a certain amount of money for every reservation.

The good news is that there is a way to cut this cost. In order to do so, you need your customers to reserve tables through your website and not directly off of a search engine result (like Google Local / Google My Business) or OpenTable’s website. When a customer uses OpenTable directly or through search to reserve a table at your restaurant, OpenTable will charge you more for that booking because the customer made a reservation based off of their marketing and referral services. When a customer uses your website to reserve a table (even if you simply have a button on your website that takes them to OpenTable’s reservation tool), OpenTable would then receive a smaller payment because the customer went through your website and therefore made a reservation based off your restaurant’s marketing efforts. 

For example, the picture above is one of our office’s favorite places to eat. Under the “Reservations” section you can see two links, one that goes to the actual website and one that goes to OpenTable’s website. Additionally if you click either of the two blue buttons, you will be linked to Google’s reservation page (which is ran through OpenTable).

What can Xponex Marketing do to cut OpenTable costs?

We have a variety of services that can help you cut how much you pay OpenTable. One cost cutting web design service we can develop is a reservation page/platform that will serve as the portion of your website where customers make table reservations. To increase the amount of traffic to such a page, we also can manage your GMB listings to add links that go directly to your reservation page and not to OpenTable’s. Both these services are key in cutting OpenTable costs because when combined, it makes the easiest trail for customers to book a table at your restaurant, on your website, eliminating OpenTable’s ability to say their services are why you got the reservation in the first place. 

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